Consumers are now bombarded with a constant barrage of special offers, promotions and marketing campaigns which can make the eyes weary and the mind confused! We are no longer safe from the onslaught even in our own homes as our increasing love of online shopping and loyalty programmes has ensured that our personal information is readily available to retailers and, quite naturally, they use it! Unsolicited emails and text messages are now a fact of life as retailers fight tooth and nail for our patronage. Continue reading Big Data and the Future of Retail
Tag Archives: shoping
What is really in your Shopping?
I have come to find it astonishing how many products are thrown into supermarket trolleys every week without anyone seemingly giving a moment’s thought to what is actually in them. I even find myself watching other shopper’s conveyor belts to marvel at the assorted items of processed food wandering inevitably towards their bags and then their stomachs. Continue reading What is really in your Shopping?