Consumers are now bombarded with a constant barrage of special offers, promotions and marketing campaigns which can make the eyes weary and the mind confused! We are no longer safe from the onslaught even in our own homes as our increasing love of online shopping and loyalty programmes has ensured that our personal information is readily available to retailers and, quite naturally, they use it! Unsolicited emails and text messages are now a fact of life as retailers fight tooth and nail for our patronage. Continue reading Big Data and the Future of Retail →